“At almost eight minutes long, it’s pretty brave for the record company to pick it as a single!” The Wildhearts return with epic new single Failure Is The Mother Of Success, about “getting back on your feet after things have gone wrong”

“A new chapter in Wildhearts history – new music, new line-up, new label, new focus…”

The Wildhearts have returned with the first single from their previously-announced album Satanic Rites of The Wildhearts.

Failure Is The Mother Of Success is described by bandleader Ginger as “about getting back on your feet after things have gone wrong.”

“There’s an old saying, ‘fall down three times, get up four’,” Ginger continues. It’s about feeling like you’re worth getting back up for, and that making mistakes is just an essential part of life, everyone does it.

“At almost eight minutes long, it’s pretty brave for the record company to pick it as a single,” he admits, “but it’s a really good taster for the album and has everything any Wildhearts fan could want. I hope you absolutely love it!”

“To be honest, I really struggled to decide what the lead single should be.” says Snakefarm head honcho Dante Bonutto, a man who’s been championing The Wildhearts since the early ’90s. “Whenever I was sent a new track, I thought, right, that’s the single! In fact, every song could have been. But then that’s The Wildhearts – never knowingly under-singled!

“In the end, when I heard Ginger talk about Failure… it became clear that this is the unofficial title track of the album, brilliantly encapsulating the triumph over adversity theme. If you love the fact, like I do, that Ginger can feature an album’s worth of song ideas in a single track, and do it seamlessly, then you’re in for a treat!”