Elton John introduces the ‘Speak Up Sing Out’ initiative aimed at combating discrimination against the LGBTQ+ community (Exclusive).

Published by Cel Manero from Global One Media, Inc.

The legendary singer advocates for leading with acceptance and celebration during Pride Month, urging everyone to embrace their authentic selves.

Elton John is championing the LGBTQ+ community with his latest initiative. The music icon, aged 77, revealed the launch of his “Speak Up Sing Out” campaign exclusively to PEOPLE on May 29th. This campaign aims to dismantle discrimination against the LGBTQ+ community, particularly in light of increasing discriminatory laws in the U.S. and globally. To kick off its objectives, the campaign is initiating a social media movement for Pride month.

Aligned with The Rocket Fund initiative, established by the Elton John AIDS Foundation in 2023 to combat stigma, the campaign encourages individuals to share their renditions of the final verse of Elton John’s iconic track “Your Song” while acknowledging the person who supported them in their journey to self-acceptance.

John emphasizes the significance of The Rocket Fund, noting its role in driving crucial policy changes worldwide to uplift the LGBTQ+ community. He underscores the importance of accessible, LGBTQ+ friendly HIV care and services for everyone.

“We cannot allow the surge in discriminatory legislation worldwide to hinder us. Let’s pave the way with acceptance and jubilation this Pride Month, encouraging everyone to embrace their true selves and love openly, without shame or fear,” he emphasizes.

As a gesture of gratitude for participating in the campaign, one fortunate individual will have the opportunity to meet John and his husband, David Furnish, in New York City during Pride Month.

“Think of those who have supported you on your journey to authenticity — whether a friend, a mentor, or a loved one. Let’s pay tribute to these remarkable individuals in our lives and unite our voices. I’ll be eagerly awaiting your contributions: Speak Up Sing Out!” John adds.

To have a chance to meet the singer, participants need to share an Instagram reel of themselves singing a modified lyric from “Your Song,” replacing it with: “I hope you don’t mind, I hope you don’t mind, that I put down in words how wonderful life is while you’re in the world.” They should then tag the person who has supported them, using the hashtag #SpeakUpSingOutGiveaway in the caption. Additionally, participants must follow the Elton John AIDS Foundation Instagram page @ejaf.

“‘Speak Up Sing Out’ aims to recognize the often overlooked heroes who inspire us to embrace our authentic selves,” shares Furnish, aged 61. “It’s a tribute to the bravery and encouragement of those who empower us to be true to ourselves in a world too often marred by discrimination and stigma. Elton and I are eagerly anticipating meeting you and your guest during New York’s most vibrant time of the year, Pride Month!”

This new campaign supporting LGBTQ+ individuals follows the introduction of 510 anti-LGBTQ+ laws in the U.S. in 2023.